Capability
Fractional CCO
Commercial Leadership. Delivered Fractionally.
Early-stage medtech companies rarely have the revenue to justify a full-time Chief Commercial Officer — but they need the strategic commercial expertise more than almost anyone. Walnut Hill Medical provides seasoned CCO-level leadership on a fractional, retainer basis.
- Go-to-Market Strategy — Indication prioritization, target segment, channel selection, and launch sequencing.
- Sales Model Design — Direct, distributor, hybrid, or strategic partnership models evaluated and implemented.
- KOL Development — Identify and develop clinical champions who accelerate adoption and validate your technology.
- Market Access Readiness — Payer readiness, coverage landscape, and reimbursement barrier assessment before launch.
- Revenue Infrastructure — Sales process, CRM, forecasting, and pipeline management for investor and board reporting.
- Commercial Milestone Planning — Define the commercial proof points that matter most to your next funding round or exit.